Nutrition and wellbeing

Our approach

Food and nutrition are essential to health, wellbeing and quality of life across all life stages. They also enrich our social interactions and cultural identities; however, many regions face dietary deficiencies, leading to various forms of malnutrition. Simultaneously, there is an urgent need to transition to sustainable food systems that can ensure future food security on our planet.

Almarai is uniquely positioned to tackle these challenges through our extensive product portfolio. We have designed a corporate nutrition strategy, which addresses the nutritional needs of individuals across all life stages—from mothers and infants to children, teens, adults and seniors. To ensure the nutritional quality of our products, we have implemented a nutrient profiling system aligned with the Saudi Food and Drug Authority (SFDA) 2333 standards, international dietary guidelines and global benchmarks for salt, sugar and fat content. We also enhance our innovations by integrating nutrition classification into our development processes.

We also recognize our responsibility to support individuals in leading healthy, fulfilling lives, prioritizing nutrition and overall wellbeing. We do this by collaborating with healthcare professionals and conducting awareness campaigns that promote understanding of nutrition and wellbeing. Our responsible marketing policy also highlights our commitment to ensure ethical practices. We do this by ensuring clear product labeling on all our products, such that consumers get to educate themselves about nutritional values, safe storage practices, recommended serving sizes, and serving quantities.

2024 Performance and Initiatives

Our highlight stories